Unravelling the culture of travel
2013 - social media and editorial strategy, copywriting
SUITCASE is the world’s first multi-media travel and fashion magazine targeting readers with a global mindset. One step ahead of a tour guide, SUITCASE aims to inspire people, to help them discover diferent destinations; in essence, SUITCASE exists to change the way people travel.
Working with the Editor-in-Chief and Senior Editor, I developed and managed a social media strategy to increase online engagement following the publication of its first print issue achieving its 12,000-follower milestone on Twitter. I also contributed feature writing and coordinated logistics for editorial photo shoots, including for 2013 London Fashion Week and reviews of restaurants in Edinburgh, Scotland.